Mini Markethings Issue 18

What are some of your year end must-dos? I spoke about testimonials in an issue before this, but in this issue, I have another tip you might want to consider.

✨ Highlight of the week:

Remember how in Issue 12 I mentioned how one of the few things you should do at the end of the year is to collect testimonials?

I’ll be sharing some of my customer reviews on Instagram soon.

In the meantime, I want to share with you a few more year-end hacks I do.

➡️ One: Instagram experiments

In my latest Instagram post, I share the experiments I plan to conduct this December.

Reason for doing these? Reasons. I want to understand Instagram better. I want to shake up the algorithm. I want to know what works.

Some of the things I’ve already tried:

  • Posting at a different time, i.e. non-peak hours - so far so good. Not much of a dip in terms of engagement.

  • Unfollow dead accounts - in the process of removing spammy accounts and people whose content I stopped consuming a long time ago.

➡️ Two: Case studies

When everyone else is busy celebrating or kicking their feet up, I take notes about the work I’ve done so far.

I hardly ever did this before. Or I did, but never actually documented the work I did and the results I garnered for clients.

I want to change this.

I want to start writing case studies about the work I do.

And you should do.

Has there been any significant result that you’ve generated for your client? Did you achieve anything as you have never before? Write about it.

Case studies these days don’t have to be a 10 page PDF report. It can be a blog post, and even a social media round-up posts (or carousel).

In fact, I want to help my clients write case studies for the work that they’ve done too!

🌟 Which year-end hack are you going to try?

P/S Do look out for next week’s newsletter - only for email subscribers (will not be in the archives!). It’s also the last newsletter for the year as I take a quick break to wind down and spend time with loved ones. Season’s Greetings and Happy Holidays!

P/P/S For those of you who missed it, the Instagram Content Marketing Starter Pack page is still up for last minute buyers. We’re going to take it down soon! Get the bundle at only $29, or buy the individual items at full price when the pack is taken down.

Favourite reads from the internet:

Hi! I’m Manisha.

💌 I’m a content writer and marketer specialising in websites, blogs and social media content. My portfolio, blog and social media links can be found at

💌 I also run the Mini Marketing Hacks Instagram and this Mini Markethings newsletter to provide bite-sized marketing tips and updates for busy business owners.

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