Mini Markethings Issue 12

November is here. There's still so much to do and improve. In this issue, I talk about some things you might want to take action on with the year end looming.

✨ Highlight of the week:

Do you send out emails, thank you notes, newsletters to your customer base?

If yes (and you should consider this - especially with the end of the year coming up soon), then consider personalising your message.

Add a customer's name or only send them emails about products/services that are interested in.

The data says it works better too!

✨ 74% of marketers say targeted personalization increases customer engagement. – eConsultancy

✨ Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor

✨ Marketers see an average increase of 20% in sales when using personalized experiences. – Monetate

Has it worked for you?


Highlighted Resource:

  • VA-SG Academy celebrates one year since the launch of our Udemy course. We’ve launched a new e-book to commemorate this, and anyone who buys the ebook by the 5th of November will receive extra bonuses in your inbox!

  • My ByteClass registration page: Instagram Caption Writing Hacks.

  • We’re getting so many messages that some of you missed out on the Instagram Content Marketing Starter Pack. We’ve opened a wait list and if we get enough interest, we’ll launch it at the end of November! Stay tuned.


Bonus: November special for newsletter subscribers

A few years ago, I ran a simple exercise of collecting testimonials from my clients.

I have since added this task to my things-to-do list for the end of every year.

And I’m sharing my template with you today.

Add it to your list too!

Hey <<name>>!

As <<year>> comes to an end, I’d like to say a huge thank you for your support. I hope the help I’ve provided you has benefitted your business.

If you've had a positive experience with my services, please leave me a review on my <<social media>> page: <<link>>

You can also share your thoughts on my LinkedIn profile: <<link>>

Your feedback helps me to improve and grow.

Thank you and Happy New Year!


Favourite reads from the internet:


Hi! I’m Manisha.

💌 I’m a content writer and marketer specialising in website, blogs and social media content. My portfolio and social media links can be found at www.manishadhalani.com.

💌 I also run the Mini Marketing Hacks Instagram and this Mini Markethings newsletter to provide bite-sized marketing tips and updates for busy business owners.

💌 Access my vault of FREE marketing resources.

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