Mini Markethings Issue 63
One is not enough, so have two CTAs
✨ Mini Marketing Tip #28: Have a second call-to-action (CTA)
Sometimes you just need to point your customers in your direction…
Twice.
Because in the process of getting to you, they can get lost because of distractions, or maybe uncertainty.
Have a second CTA that you can use for customers who are not ready to purchase from you but are so close.
Say you want them to purchase something, but just in case they aren’t convinced, you can tell them to sign up for something free like a newsletter first.
Or if you have a sales funnel, your secondary CTA can be your upsell!
✨ Favourite Substack Reads:
Everything from
The Power of Words and Prayer by
What Kind of People Will I Be Around? by
👋🏻 Hi! I’m Manisha.
💌 I’m a content writer, marketer, consultant who helps CEOs, creatives and consultants grow their brands organically, using the “write” strategy. Read more about me and my work at www.manishadhalani.com.
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