Mini Markethings Issue 43
Are you a specialist or a generalist?
✨ Mini Marketing Tip #8: Revisit your niche
Does your business have a niche?
What is a niche? It’s the unique appeal you have, the specific industry that you cater to, and the detail that you focus on.
How do you identify your niche?
Answer these questions to start finding out:
What problem do you solve?
Who are your primary target audience members made of?
What are you doing differently from your competitors?
Author’s note: You don’t have to have a niche. I honestly don’t really do until today. But know something about your audience and identify your speciality, if you will.
✨ Favourite Quote of the Week:
“You don't have to be special to be successful. Ordinary people can do extraordinary things by choosing to be what most people are unwilling to be: consistent, hardworking, patient, and determined.”
(Source)
👋🏻 Hi! I’m Manisha.
💌 I’m a content writer who helps CEOs, creatives and consultants grow their brands organically, using the “write” strategy. Read more about me and my work at www.manishadhalani.com.
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