Mini Markethings Issue 36
I'm back and I've got stuff to share!
✨ Guess Who’s Back?
Hi again!
Wow, it’s been quite some time, huh?
2 years to be exact.
What took me so long?
Well, in 2021, I found myself struggling with managing my accounts on multiple accounts.
I had to drop some.
Substack was one.
I, instead, spent more time on Medium.
But now that it’s 2024, I’m married and have more homely responsibilities, I’m more laser-focused on passive income opportunities. I realised Substack is becoming more attractive. Medium is still really fun for me, but I wanted to reignite my passion for sharing tips on Susbtack, so here I am!
There will be some small changes in the newsletters to come…
Instead of sharing more personal anecdotes, I’ll be sharing short - mini! - tips and some curated content where I can.
For paid subscribers, you’ll get access to discounts on resources I release/support.
Stay tuned!
✨ Mini Marketing Tip #1: Create a Logo
Starting a new brand and not sure where to begin? Why not start with your logo?
Many new business owners get caught up spending too much time and money on it. But your logo just needs to serve your business’s purpose.
If you’re building a brand that will be your main focus, invest a bit more.
Think about colours that reflect your message and images that resonate.
But if it’s a side hustle or passive income stream, keep it simple—use tools like Canva to create a quick, text-based logo that gets the job done.
Remember, done is better than perfect!
Already have a logo? Maybe it’s time to give it a seasonal refresh or a little makeover!
✨ Favourite Quote:
“We often fixate on the visible and exciting, overlooking that most success comes from consistently doing the mundane, unglamorous work that few notice.
The 98/2 Rule: people spend 98% of their time talking about flashy things that contribute only 2% to the results, while overlooking the fact that 98% of the results come from consistently doing the boring basics that few notice.
Ask yourself: Does the attention you give to something truly reflect its true importance?”
Source: Brain Food Newsletter, 7/7/2024 edition
👋🏻 Hi! I’m Manisha.
💌 I’m a content writer specialising in helping CEOs, creatives and consultants grow their brands organically, using the “write” strategy via blogs and social media content. Read more about me and my work at www.manishadhalani.com.
💌 Follow me: Medium | LinkedIn | Substack
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