Mini Markethings Issue 22

Missed a newsletter but I felt like it was better not to write than to write something that was half-baked. Here's how I avoid content gaps otherwise.

✨ Highlight of the week:

Sorry, I just couldn’t bring myself to write last week.

It wasn’t like I had no motivation.

Heck, I was way too motivated.

I even had all my content planned out. All I had to do was sit down and write this newsletter.

BUT I already had written more than 5,000 words last week itself and was a little bit drained out physically.

And whatever I was going to write out to you was going to be lacklustre. I didn’t want that.

I shared this with some of my friends who said:

Manisha, if YOU get tired of writing, imagine how much effort it takes for us to just write basic stuff?”

I know, I know.

Planning content can be hard, let alone actually writing it out.

And no matter what type of content you want to create, there is some writing involved:

  • Instagram posts need captions

  • Videos and podcasts need scripts

  • Blog posts are, well, written content

Even if you record your audio and get it transcribed, there’s still a bit of reworking and editing of words needed.

I KNOW it takes time to do this. This is why I’m currently working on something to help you with your caption writing journey.

➡️ Want in? Join the waitlist.

➡️ Can’t wait? Take my Udemy course: Instagram Caption Writing Hacks

Content planning tips:

Last year, I struggled a lot with constantly coming up with new ideas.

This year, I decided to strategise better.

I didn’t want content gaps (like the one last week). And this planning process actually made it address it.

Fatigue, on the other hand, didn’t come announced.

Create a strategy based on different focus topics, but remember that you’re only human. Find what works for you best.

Check out my latest posts on Instagram on how you can do so too:

Favourite reads from the internet:

Hi! I’m Manisha.

💌 I’m a content writer and marketer specialising in websites, blogs and social media content. More details can be found at

💌 I also run the Mini Marketing Hacks Instagram and this Mini Markethings newsletter to provide bite-sized marketing tips and updates for busy business owners.

💌 Like this newsletter and want to support my content creation process? Buy me a cuppa, maybe?