Mini Markething Issue 17
Did you know there is an easy way to populating your social media with content? The idea is to curate and share with your own thoughts. More details in this issue!
✨ Highlight of the week:
What is content curation and how to do it right?
Content curation = gathering information from existing resources, and then either compiling them for your audience, or sharing them with your thoughts and opinions.
Content curation is a great way to build your personal brand, add thought leadership and saves so much time.
It spares you the hard work of actually coming up with fresh content.
You have to do it in an ethical way!
A lot of people think they can just take pieces of other people's content and make it their own.
That is not right. That is not kind.
So how do you curate content ethically?
#1 - Find articles from multiple sources
#2 - Copy/paste bites or quotes from each article (not the whole chunk)
#3 - Don't share images without permission / credit!
#4 - Link back to the original source or give credit to the author
#5 - Add your own opinions or commentary (give it your own voice)
Here are some examples of how I do it for myself / my clients:
I'm currently offering a content curation package for LinkedIn to help you build your personal brand on the platform. If you're keen on this, DM me for more information as there's a 50% off the first 3 months for those who sign up before end 2020.
Have you already tried content curation before? Let me know.
Favourite reads from the internet:
Hi! I’m Manisha.
💌 I’m a content writer and marketer specialising in website, blogs and social media content. My portfolio, blog and social media links can be found at www.manishadhalani.com.
💌 Like this newsletter and want to support my content creation process? Buy me a cuppa, maybe?